April 24th, 2009
“I’m not saying I pronounce it correctly. I just don’t want to over think it.”
Pat Berry, Director of Tools + Methods
April 4th, 2009

A year ago this week we jumped out of our agency digs and fired up The Squid. Late nights with Javor, eating sushi with borrowed cold beers, radio-controlled helicopters. A year later and none of that’s changed.
Some old friends wanted in, and some new climbed aboard with little more promise than a common goal of redefining our methods and creative processes (and to not have jobs that totally suck). We are a work in progress - and that’s the best part.
Thanks to Mike, Dan, Amy, Nick, Jason, Jim, Kyle, James, Shea, Tom, Chris, Jennifer, Vic, Jef, Bill, Erin, Chris, Matt, Patrick, Carina, Justin, Mark, Jesse, Brian, Jeremy, Josh, Jen, Susi, Kiss, Alan, Ted, Bill, Philip, Erin, Emily, Leo, Dave, Allison, Phineas, Bob, Jody, Juan, Steve, Anj, Thomas, Kurt, Frida, Zac, Mike, and all those whose name we have egregiously overlooked.
We hope to roll out some pretty great news soon. In the interim - here’s our original blog from week one of last year. No cops this week, but exciting no less.
- Steve and Pat
FROM THE BLOG ARCHIVES … MARCH 31, 2008

Monday 3/31:
9:00am doors open. Let’s get this thing going. Configure phones, finalize processes, and talk about what we really want to do here.
9:15am - Let’s get coffee instead.
9:45am - Agency #1 calls. We’re hired for big brand concepting. Process discussions on hold.
***
More…
January 17th, 2009
Co-founders Pat Berry and Steve Slivka chat up how 37Signals products help keep Colossal Squid Industries moving forward. Check it out here and see some of the other Squids making great digital advertising things.
If you want more, check them out at Sun Consultants - a web staffing firm in Chicago as they describe “What the Heck is a Digital Creative Agency.”
Guaranteed to send shills up your spine.