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Our good friends at Kmart approached us with the challenge: create a teen destination to enhance their share in the $216.3 billion annual teen apparel market. Partnering with Kmart we’ve created Stylesip - a unique online destination where teens can engage and interact via interactive experiences including social sharing and editorial-driven content.

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Colossal Squid Industries is proud to partner with Alberto Culver’s TRESemmé and Nexxus brands on digital planning, strategy and creative. Recently for TRESemmé the Squid had the opportunity to throw down on the complete brand site re-architecture and redesign of TRESemmé.com.

The Colossal Squid Insights and Planning group got under the hood with behavioral models, usability studies and competitive analysis to develop personalized experience paths in accessing the TRESemmé catalog of nearly 60 awesome hair care and styling products. We also developed a contextual content linkage system that collocates relevant TRESemmé marketing integrations, professional styling advice and product information. Relevant companion products magically find their way together at the proper time and place on virtually every site page.

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We sure do.

Colossal Squid Industries is proud to be the Digital Agency of Record for Kimberly-Clark’s SCOTT® Brand.

While many brands are now beginning to enter the social networking space, SCOTT® had spent the last four years cultivating an active (actually obsessive) site-dependent community that was built around user generated tips. SCOTT® saw the opportunity in the social space to augment their existing community, but did not want to lose the branded, site-adjacent place where they could interact with already plugged-in consumers.

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Colossal Squid teamed with The Escape Pod (another great Chicago agency - like us) to get our cheer on with the OfficeMax elf gang.  These “elves” are parts athlete and dancer who kept us fully entertained the entire shoot.  We took the RED HD camera out for a spin to shoot these rich media ad units appearing on a computer near you soon.  For more pics check out our Facebook page.

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Colossal Squid Industries is pleased to announce we are now the Digital Agency of Record for the Kimberly-Clark SCOTT® brand line of products.

We’ve been working hard planning a smorgasbord of compelling digital initiatives for 2010 while also quietly rolling out in-market some fine rich media ads we’ll highlight shortly.

Our seasoned crew sports a pedigree from the likes of BBDO, Design Kitchen, Element 79, Tribune Interactive, IP Pixel, WhittmanHart, Y&R, Leo Burnett and Arc Worldwide.  So to the fine folks at Kimberly-Clark we give a hearty “Huzzah!” We’ve got some great things in store for the coming year.

More news to follow shortly on a number of new things we’ve got going on here in the West Loop.  For now we’ve got some unpacking to do.

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Colossal Squid Industries is proud to share the news that Kmart has selected us as digital agency on a new series of social media initiatives. We’ve been collaborating closely for the past couple of months on a number of projects you’ll see throughout the year.

We’ve been a little light on hard news on this site. Now you know what we’ve been up to.

Oh – and check this out when you get a moment. Clearly a distant cousin of The Squid (from the better-looking side of the family).

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So will you. Our friends at Mullen asked us to lend a hand in the redesign of Dickies.com. Dickies are jeans to some people. To us Dickies is the front end of an eCommerce retail store that reflects the Dickies enthusiast. So whether you’ve competed in the X-Games, or you’re an average working stiff just run over by a skateboard - Dickies is your brand and we’ve got it looking good at Dickies.com

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